Kuel Life normalizes aging for women via meaningful, curated content and women-driven brands.


In my 50s, I began to notice the ‘disappearing act’ of relevant, useful, information and opportunities for women my age. Outside of a barrage of marketing messages that we should be using botox, fillers, or cut our hair short; there didn’t seem to be much. Vibrant, energetic, at the ready for adventure, I was dismayed that most lifestyle websites target the ‘below 35’ age group. The few ‘age appropriate’ lifestyle websites I stumbled across were riddled with advertisements; making it near impossible to determine where the content ended and the marketing began. Enter Kuel Life.

Kuel Life delivers relevant, curated, content to women 45+. We share and empower each other with expert advice and stories from real women; women who are our friends, neighbors, colleagues, and family. Women to whom we can relate. A virtual space where women come together in community and share our voice and experiences.

The Kuel Shop’s mission is to find, select, and showcase WOMEN-DRIVE brands. Pro-Aging Champion, Founder and CEO, Jacqueline (Jack) Perez hand selects the products; creating an opportunity for us all to shop ‘small’, even online. When you buy an item from the Kuel Shop you weave yourself into that woman entrepreneur’s storyline; you become part of the fabric of women empowering women. Purchase with a purpose; Shop Kuel.

The Founder

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Jacqueline Perez (Jack)

Jack founded Kuel Life in 2017. Through her platform, Perez champions change, redefining modern midlife for women through curated content and women-driven brands. The Kuel Life Community grows daily. With over 60 Kuel Category Experts and 38 women-driven brand, Kuel Life offers women an opportunity to ‘Share, Learn, Shop, and Play with Our Second Act Sisters! Previously, she spent 20 years at Summit Strategy Partners, a San Francisco-based marketing and public relations firm, where she was a founding partner. Jack brings extensive, deep, start-up experience; having worked with numerous small to midsize companies. She is excited to finally birth her own start-up. Having earned an MBA from the University of Chicago, Perez carries a hard-nosed business understanding to the entrepreneur world. She is fluent in Spanish, and having worked with multiple international firms, has a clear grasp on cross-cultural influences. Jack’s passions include: spending time with her son, traveling to exotic, off-the-beaten-path places such as; Cuba, Jordan, Zambia, Bolivia, and Zanzibar. An endorphin junkie, Jack is an avid jump roper, Peloton-fanatic, and a third-degree black belt in Taekwondo.

As Seen In……

Happy to Contribute to YOUR Publication!

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Kuel Contributors

Experts in Topics Relevant to US!

Reach Out!

We are always looking for experts and women-driven brands who want to join the Kuel Life Community. The quest to NORMALIZE AGING takes a village.

Frequently Asked Questions

Have another question or one you would like to see answered here? Drop us a line.

When we thought about what we wanted the site to offer, we referred to our founding principles.

No. You can support women-owned brands at ANY age. It’s a great place to find gifts for the people you love and make a difference – Purchase with a Purpose. However, the content is really focused on women 45+, so if you have a family member or friend in that age demographic please share Kuel Life with them.

Both non-members and members can access our site. Members, however, get a bunch of extra perks. There is some content available ONLY to members. In addition members get a 10% discount in the Kuel Shop!

Benefits of Membership are as follow:

  1. Access to our Business Directory. Have a business, podcast, book to promote? Get it in the directory! You can visit it here.
  2. Access to our Community via the monthly Members Moments newsletter. Want to be added to the list so you can share your news? You can find the list here.
  3. Some content, such as but not limited to valuable eBooks published in conjunction with our experts, are for members only.
  4. Downloadable GUIDED Meditations.
  5. Downloadable BREATHING exercise videos.
  6. Access to Kuel Life Events, Contests, & Experiences.
  7. A 10% discount in the Kuel Shop!