In my 50s, I began to notice the ‘disappearing act’ of relevant, useful, information and opportunities for women my age. Outside of a barrage of marketing messages that we should be using botox, fillers, or cut our hair short; there didn’t seem to be much. Vibrant, energetic, at the ready for adventure, I was dismayed that most lifestyle websites target the ‘below 35’ age group. The few ‘age appropriate’ lifestyle websites I stumbled across were riddled with advertisements; making it near impossible to determine where the content ended and the marketing began. Enter Kuel Life.
Kuel Life delivers relevant, curated, content to women 45+. We share and empower each other with expert advice and stories from real women; women who are our friends, neighbors, colleagues, and family. Women to whom we can relate. A virtual space where women come together in community and share our voice and experiences.
The Kuel Shop’s mission is to find, select, and showcase WOMEN-DRIVE brands. Founder and CEO, Jacqueline (Jack) Perez hand selects the products; creating an opportunity for us all to shop ‘small’, even online. When you buy an item from the Kuel Shop you weave yourself into that woman entrepreneur’s storyline; you become part of the fabric of women empowering women. Purchase with a purpose; Shop Kuel.
Jacqueline Perez (Jack)
Jack founded Kuel Life in 2017. Through her platform, Perez champions change, redefining modern midlife for women through curated content and women-driven brands. The Kuel Life Community grows daily. With over 50 Kuel Category Experts and 38 women-driven brand, Kuel Life offers women an opportunity to ‘Share, Learn, Shop, and Play with Our Second Act Sisters! Previously, she spent 20 years at Summit Strategy Partners, a San Francisco-based marketing and public relations firm, where she was a founding partner. Jack brings extensive, deep, start-up experience; having worked with numerous small to midsize companies. She is excited to finally birth her own start-up. Having earned an MBA from the University of Chicago, Perez carries a hard-nosed business understanding to the entrepreneur world. She is fluent in Spanish, and having worked with multiple international firms, has a clear grasp on cross-cultural influences. Jack’s passions include: spending time with her son, traveling to exotic, off-the-beaten-path places such as; Cuba, Jordan, Zambia, Bolivia, and Zanzibar. An endorphin junkie, Jack is an avid jump roper, Peloton-fanatic, and a third-degree black belt in Taekwondo.
Have another question or one you would like to see answered here? Drop us a line.
When we thought about what we wanted the site to offer, we referred to our founding principles.
No. You can support women-owned brands at ANY age. It’s a great place to find gifts for the people you love and make a difference – Purchase with a Purpose. However, the content is really focused on women 45+, so if you have a family member or friend in that age demographic please share Kuel Life with them.
Both non-members and members can access our site. Members, however, get a bunch of extra perks. There is some content available ONLY to members. In addition members get a 10% discount in the Kuel Shop!
Benefits of Membership are as follow: