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How To Create A Beautiful Eye Shadow Look For Women 50+


Beauty Kuel Category Expert: Elise Marquam-Jahns

The other day I was looking out the window at our backyard water feature.

We often see some surprising bird species since our part of the country is one of the top migration paths which draws bird-watchers like a magnet. On this particular day as I watched different bird species waiting their turn to either drink or bathe; the old saying “Birds of a feather flock together” popped into my head. And the behavior of the birds I watched certainly confirmed the truth of this old saying.

As the years roll by at an ever increasing pace (and often at what seems to be an alarming pace!), I seem to be more struck by how true some of these old sayings are. After all, who can argue with: “If at first you don’t succeed, try, try again”?

And the saying “good things come in small packages” certainly came to mind as I looked at my recent purchase of makeup artist Eve Pearl’s wonderfully small and portable 6-pan eye shadow palette she named “The Ultimate.”

If you’re not familiar with Eve Pearl, she’s a five time Emmy-award-winning makeup artist who does the makeup for the women on The View. She is a leader in the industry with two decades of experience as a makeup professional in television, film, theatre, and print. In addition to the women on The View, her work includes icons such as Kelly Ripa, Arianna Huffington, Michelle Obama, Meredith Vieira, Justin Timberlake, President Obama, Barbara Walters…the list goes on. And, luckily for us, she developed her own line of makeup.

I have to confess that the first time I saw her “Ultimate” palette online, I was a little confused by the color combination: black, brown, cream, green, gold and pink.

But when I had the good fortune to see Eve demonstrate how she uses this palette on QVC, I was impressed. And when I actually tried it, I was flat-out hooked.

She basically uses the cream on the lid with the gold as a “center of the lid” highlighter. The green is used in tandem with brown or black as eyeliner (to give the eye liner look a little more pizazz) and the brown as the crease color. But to my mind the “secret sauce” is the pink which is applied to the middle part of the crease and fades into the brown. I wish I could put my finger on exactly why this pink is the perfect shade to work with all these other colors, but I can’t. All I know is that it’s what really knocks this eye shadow look out of the park.

Yet another old saying—“a picture is worth a thousand words”—is especially applicable where makeup is concerned.

Be sure to watch my video above to see a demonstration of how beautifully this highly pigmented and wonderfully blend-able palette can work on our mature eyes.

About The Author:

Elise Marquam-Jahns is a professional, working makeup-artist who is passionate about helping women 45+ get their glow back.  In addition to her work as a makeup artist for a major cosmetics line, she founded Boomer and Beyond Beauty and recently launched “Boomer and Beyond Beauty with Elise” –a makeup and beauty YouTube channel specifically for women 45+. Subscribe to Elise’s YouTube makeup and beauty channel specifically for you:  “Boomer and Beyond Beauty with Elise.”  Elise is also an author and speaker and hosts Normandale Community College’s monthly Learning Well Edge Talk Radio show where she interviews experts in the field of health and wellness.

4 thoughts on “How To Create A Beautiful Eye Shadow Look For Women 50+

  1. Elise Marquam-Jahns says:

    Hi, Katherine–

    Thanks so much for your kind comment! I really think you’ll love this eye shadow palette.

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