I created the Kuel Shop with the bravest women I know in mind – entrepreneurs. Months ago I approached Laura, having seen her incredible handbags on Instagram. I told her about Kuel Life and my concept for the Kuel Shop – products BY women FOR women. I asked her if she would consider participating – to believe in me and the idea. Laura said ‘Yes!’.
“My first career was as a graphic designer. I spent nearly 20 years working mostly for startup internet companies where I learned I enjoy trying to get businesses off the ground. I’m happiest when things aren’t routine and when my efforts really make a difference to the success of a company. Eventually, I got as far as I wanted to go on that career path and was feeling burnt out. Right around then I reconnected with my (now) husband and moved to Denver to be with him. That gave me the opportunity to start fresh on something new.
I’m a maker to the core. My mother is a fine artist and my father an engineer, so I was pretty much born to straddle the line between form and function. I’ve taken classes in jewelry making, shoe making, pottery, sewing, basketweaving, stained glass, woodworking, leatherwork, you name it. I love learning how things are made and trying my hand at it. The only mediums I’ve fallen in love with so far are jewelry and leather, so I tried combining the two into a belt business. I sculpted ornate brass buckles by hand using techniques I learned from jewelry making. I loved doing it, and in the process learned I really like making pretty, wearable art for women. Unfortunately, not a lot of women wear belts right now. And as I was a brand new entrepreneur with no marketing background, turning that into a profitable business was too much of a challenge. I decided to pivot to something women are passionate about: handbags.
I’ve never personally been a bag collector, so I’ve spent a lot of time researching what makes a high quality bag, what women like, what’s already on the market, and who my target audience is. My goal for Viv & Edie is to create limited edition and one of a kind bags that are exquisite art pieces. Beautiful, functional sculptures you can wear.