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Navigate Summer With Ease: Balancing Business And Pleasure

Julie DeLucca Collins June 2023

Midlife Matters Thought Leader: Julie DeLucca-Collins

Midlife is a transformative period for women, a phase where we juggle personal growth, endless responsibilities, and exciting opportunities.

As we soak up the summer vibes, finding that sweet spot between enjoying life and keeping our businesses thriving is crucial. So, let’s dive into some fabulous strategies to help us prioritize our time, keep the business consistent, and still have time for some well-deserved fun in the sun. 

“By sticking to a routine, we guarantee our business gets the love it needs..”

Embrace Your Inner Routine, Friend!

Girl, routines are the backbone of success, especially during midlife madness. Start your day with a solid plan and dedicate those fresh mornings to crucial tasks like client meetings, strategic planning, or developing new projects. It’s all about creating a schedule that rocks and allocating time for marketing, lead generation, and networking. By sticking to a routine, we guarantee our business gets the love it needs, even during the sizzling summer season.

Tech And Automation To The Rescue:

Oh, technology, our ultimate BFF! Technology is key to balancing business and pleasure. Lucky for us, we live in an era where automation can make our lives a breeze. Let’s explore fabulous tools and software to streamline those repetitive tasks. Schedule social media posts in advance, automate email marketing campaigns, and consider using customer relationship management (CRM) systems to ace client interactions. By mastering technology and automation, we’ll free up more time for sun-kissed adventures while our business stays as fabulous as ever. Don’t fall into the trap of thinking that you are not tech-savvy. With a little practice, you, too, can run your business with the latest tech and automation. If you need support, reach out to this community. Many of us are always here to help you with tech.

Balancing Business And Pleasure Through Delegation:

No one expects you to do it all. It’s time to unleash the power of delegation! Identify tasks that can be handled by capable peeps or outsourced to experts. Need some admin magic? Hire a virtual assistant. Want your social media to slay? Bring in a savvy manager. And if words don’t flow easily, let a brilliant copywriter work their magic. Delegating like a boss babe means more time for summer thrills while our business still shines.

Plan Ahead For A Seamless Summer:

Summer the season of wanderlust and spontaneous hangouts. But hey, we’ve got a business to run! Let’s be smart and plan ahead for a seamless summer experience. Develop a killer strategy to tackle marketing, client servicing, and networking while you’re sipping piña coladas by the beach. Consider collaborating with trusted colleagues or building referral networks to ensure clients are cared for. Schedule social media content, automate email responses, and inform clients of any changes. With some foresight, we’ll conquer summer and keep our business thriving.

“Delegating like a boss babe means more time”

Girlfriend, balancing business and pleasure in midlife is a continuous journey of growth. As summer beckons, let’s prioritize our time and keep that business flame burning bright. By embracing routines, tech wizardry, delegation, and smart planning, we can savor all the season’s joys while our businesses stay fabulous. Remember, success is a harmonious blend of personal fulfillment and professional growth.

Looking for additional resources? Check out the bio below.

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Jule DeLucca-Collins

About the Author:

Julie DeLucca-Collins is the Founder and CEO of Go Confidently Services and the host of the popular Casa DeConfidence Podcast®. As a Business and Life Strategist Coach, Julie helps women business owners launch or grow their businesses, get clients, be productive, and achieve their dreams. Julie helps her clients create simple habits to achieve goals and change lives. Julie is also the best-selling author of the newly released book Confident You (simple habits to live the life you’ve imagined). She is certified as a CBT and Holistic Coach. This past summer, she was honored to complete her certification as a Tiny Habits Coach under Dr. BJ Fogg the founder of the Behavioral Lab at Stamford University and the author of the book Tiny Habits. I

Additional resources: Course on How to Prioritize and Stop Procrastinating. As a certified Tiny Habits coach, Julie specializes in helping people make small changes that lead to big results. This course teaches practical strategies for setting goals, managing your time, and overcoming procrastination. You’ll also discover how to develop healthy habits that will help you stay on track and achieve your business and caregiving goals.