Website Expert: RuthAnn Bowen
Thinking of creating a course for your business? It’s one of the best ways to showcase your knowledge and expertise to your audience and followers.
Creating an online course allows you to:
- Position yourself as an authority in your field.
- Foster a community of like-minded individuals around your business.
- Expand your reach – all from within your home.
Six Steps To Create Your Online Course:
1. Choose the right subject matter.
Ask yourself, “What do I do best?” and “What do people ask advice about?” The answers you come up with will point you in the direction of what could be a successful course for you.
“Listen to their answers and create your course accordingly.”
2. Understand your ideal audience.
I have an entire chapter devoted to in my book, “Creating Your Own Website in a Weekend” on this topic alone. What are they interested in learning more about? Listen to their answers and create your course accordingly. Research the subject matter and if you find other people have created courses around it as well, that’s good news! It means there’s demand for what you have to teach.
3. Begin the development of the course outline.
Write out the lessons you plan to record and break each one down into the main topics you’ll cover. Since you’re guiding your audience through a step-by-step process, make sure you have a clear objective for each lesson. Include an introduction and conclusion for your course and each lesson.
4. Star the video recording process of your course.
You don’t need the most expensive video equipment. Simply use the camera on your computer and a recording platform such as Zoom, Screencastify, Loom, even Canva has the ability to record a presentation.
When you’re finished, edit out any places where you can tighten things up, add a soft music background (if it makes sense), and add your intro and outro.
“This generates interest and curiosity about your course as well as gets more people involved with your business.”
Interest And Curiosity:
5. Upload the course to your website platform.
You can sell your course but offering a free sneak peek is always a good idea. This lets people “try before they buy”. It can be a small trailer of the entire course or you could even give one of the lessons away for free.
6. Get the word out promoting your course using your social media channels.
Twitter, Facebook, Instagram, and any other social media that you use are great vehicles to promote your course. This generates interest and curiosity about your course as well as gets more people involved with your business.
Courses Are Evergreen:
Writing a course to sell on your website can be an excellent way for you to increase revenue in your business. And the best part is most courses are evergreen, meaning once they’re uploaded and selling you don’t have to do anything else except watch your bank account grow!
Start creating your course today and share the magic of what you know with your audience. They will be grateful to learn from you and you will enjoy the satisfaction of offering them a time-saving option of staying connected with you.
About the Author:
Ruthann Bowen, founder and owner of WIX DesignHer, is a creative and business-minded web designer located in the greater Pittsburgh, PA area. She is also the author of “The Female Entrepreneur’s Guide to Creating a Website in a Weekend.” She works with small businesses and female entrepreneurs building beautiful, modern websites which accurately represent clients’ brands. As a WIX expert, she teaches business-related classes showing people how to design using the easy drag-n-drop website building platform. Exercising the experience gained from her background in PR, she also holds workshop