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Checkout Some Intriguing New Makeup Products For Women Over 50

Elise Marquam Jahns April 2023

Beauty Thought Leader: Elise Marquam-Jahns

I can’t wait to try out and share with you today my first impressions of quite a variety of intriguing new-to-me makeup tools and products.

You’ll see these products in action in the accompanying video as I get ready today.

Used Today – Makeup Products For Women Over 50:

I’ve done my skincare prep already and have also filled in my brows. But I do want to talk about the product I used today for my brows because I really love it. When I’m in a hurry to do my brows, I’ll often use my ABH Brow Powder Duo or my Merit Brow 1980 Volumizing Eyebrow Pomade gel in the color “Brown.”

“For instance, I’d normally use “Ash Brown,” but “Light Brown” works very well for me.”

But, because my brows are scraggly across the top and getting much sparser, when I really want to look my best, I’ll also outline the tops and bottoms of my eyebrows—or fill in my entire brow—with an eyebrow pomade.

And a pomade—unlike a powder—adheres to areas of the brow where we have more skin than brow hair. My go-to pomade is this one from IMethod because it not only helps to sculpt and define the brows, but it glides on very easily, comes in eight shades and you get a lot of product for the money.

This pomade can be purchased separately or it also comes as part of an eyebrow stamp kit. And I also like using the pomade on its own to really give a polished look to my brows. Since these pomades are highly pigmented, I do recommend going one shade lighter. For instance, I’d normally use “Ash Brown,” but “Light Brown” works very well for me.

Makeup Brushes:

Another interesting IMethod product is a travel friendly brush cleaner and cleaning mat. These products can be used to clean any brushes as well as IMethod’s dual ended brush and their sponge tip applicator. The cleaning mat is small and easy to use since it has an easy grip handle on the back. And I’ve definitely found out through trial and error that using a textured surface like you see on this brush cleaning mat is really the only way to really get makeup brushes clean.

Eyes And Primer:

Now let’s move on to eyes and eye primer. One eye primer is from Rare Beauty and the other is Ulta Beauty’s Matte Eye Primer in the shade “Nude.” I have to admit that I’m a little bit concerned about getting enough coverage from these eye primers since I have quite a bit of discoloration on both of my eyelids.

I’ll first apply the Rare Beauty eye primer which has a slightly peach tint to it. The Ulta Beauty Matte Eye Primer will go on the other eye. Next I’ll apply just a tiny bit of Makeup by Mario’s Master Eye Prep and Set powder over the eye primer so my eyeshadow will glide on easily.

My eyeshadow today is going to be a fairly recent eyeshadow purchase: Natasha Denona “My Dream” Palette. I’ve only used this palette once before and today I’m going to stick to the cooler plum/pink side of the palette. I’ll also use eye shadows from my Natasha Denona “My Dream” Palette as my eyeliner by combining the shades “Edgy” and “Blackest Black.”

Not Used Today – Makeup Products For Women Over 50:

“You get a right and left eye winged eyeliner stamp in the package.”

There’s a product I didn’t use today because I have very hooded eyes, but I wanted to mention it because it’s pretty ingenious. If any of you love using black liquid liner and love a winged eyeliner look, this is really an interesting tool that you might want to investigate.

It’s a combination black liquid eyeliner and winged eyeliner stamp from IMethod and it’s really a nifty tool. You get a right and left eye winged eyeliner stamp in the package. And one end of the tool is the eyeliner and one end is the eyeliner stamp.

Face Makeup Products For Women Over 50:

Now we can move on to face products. I’ve never done this before, but I’m going to try combining my Catrice Foundation with a gel highlighter from the clean beauty brand Saie to create a finish with a little more glow. We’ll see if it works.

I’m really excited about trying this next product for the first time which is Natasha Denona’s “My Dream” Cheek Trio blush and highlighter palette. There’s a cream blush, a glow cream base and a powder highlighter called a Dream Glow Highlighter. Up until this point I’ve only purchased Natasha Denona’s eyeshadow palettes so this Natasha Denona Face Palette is a first for me.

The blush formula is new and is a mauve pink nude color. It’s described as a lightweight formula which combines advanced gel technology with special resin for one stroke creamy coverage and a subtle flushed finish. The description on the Natasha Denona website says that The Glow Cream Base is made with Antioxidant Lychee extract and luminous hydrating oils. It’s also the first poured cream formula on the market using textured 3D printing technology to increase the formula’s payoff. I have absolutely no idea what the 3D printing technology is all about, but let’s give it a try.

The Dream Glow Highlighter is a neutral champagne shade and is a gel-to-powder formula that is described as producing an “ultra-high-shine radiance.” This may create way too much glow, but let’s check it out.

Since Natasha Denona usually goes with a nude lip, I’m going to go with a softer lipstick color than I usually wear. For my gloss I’ll apply a Plumping Gloss from IMethod in the Shade “Rose.” This gloss comes in four other colors and creates a slight tingling sensation, but it’s by no means uncomfortable.

Two Different Finishing Powders:

I have two different finishing powders to try today. One is the Veil Setting  Powder from Hourglass and the other is Laura Mercier’s Loose Translucent Glow Powder. I’ll first apply the Hourglass product on one side of my face. On the other side, I’ll apply the Laura Mercier Glow Powder.

And the last product I want to try today is a new setting spray. It’s from the Clean Beauty Brand Caliray and it’s their Surf Proof Setting Spray. I’m going to spray some on my dampened makeup sponge and then tap in onto my face.

So let me share my first impressions of the new products I tried today. Now I must say that sometimes my thoughts on products do change after using them for awhile, but here are my initial thoughts. As I said earlier, the IMethod Brow pomade is my favorite pomade product. The makeup brush cleaner pad and cleaner is definitely something I’ll take with me when traveling since it’s so small and compact.

“The makeup brush cleaner pad and cleaner is definitely something..”

I do prefer the Ulta Beauty Matte Eye Primer over the Rare Beauty primer since it does a better job of covering up the discoloration on my eyelids. They both do a pretty good job, so I will use them, but I don’t think they’ll replace my three favorite eye primers.

Retro Glam:

I really want to love the Natasha Denona “My Dream” Eyeshadow Palette, but it’s just not one of my favorite palettes from Natasha Denona. The formulas are wonderful—as always—but it just boils down to personal taste.

Now you may feel very different about this palette, but for me, this color story isn’t nearly as exciting as some of her other palettes and I just don’t think I’ll be reaching for it all that often. When I was thinking about purchasing this palette, I was debating between this palette and the “Retro Glam” palette. I have to say that I was far more drawn to the color story in the “Retro Glam” palette, but I’d heard so many people raving about the “My Dream” Palette that I definitely let that sway my decision.

Lesson learned: I need to pay attention to my first gut reactions. So I will definitely be purchasing the Natasha Denona “Retro Glam” palette during the upcoming Sephora spring sale.

Now let’s talk about the Natasha Denona face palette. It’s lovely and I do think I’ll get a lot of use out of the cream blush and the cream highlight. And even though the powder highlight is gorgeous, it is really an intense highlight which I probably won’t use as often.

Products I’d Definitely Use Again:

The IMethod Plumping gloss did seem to give some plumping effect to my lips so that’s a product I’d definitely use again.

I was frankly shocked at what a beautiful finish the Hourglass Veil Powder product created and would highly recommend it. I wouldn’t, however, recommend the Laura Mercier Glow powder.

And It’s too early to know how well the Caliray Setting spray will work so I’ll have to keep working with that product.

If you’ve tried any of the products I’ve focused on today, I’d love to hear your thoughts on them. And if you’ve tried any new products you love, please let us know about them.

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About the Author:

Elise Marquam-Jahns is a professional, working makeup-artist who is passionate about helping women 45+ get their glow back. In addition to her work as a makeup artist for a major cosmetics line, she founded Boomer and Beyond Beauty. Be sure to check out Elise’s YouTube channel which specifically focuses on makeup tips, techniques, and product reviews for those of us 45+. Don’t forget to subscribe! Elise is also an author and speaker and hosts Normandale Community College’s monthly Learning Well Edge Talk Radio show where she interviews experts in the field of health and wellness. And, if you’d like to receive more inspiration each week, check out my weekly newsletter. To get your copy, just drop me an email at [email protected] to let me know you’d like to receive it.