Isabella Rossellini was fired from Lancôme at 43 for being ‘too old to represent the brand.’ She was told that women wanted ‘aspirational’ visual representations of other women; not real ones.
Fast forward 20 years and one woman General Manager, Françoise Lehmann, later and Isabella has returned as the face of Lancôme Parfums & Beauté & Cie S.A.. Finally, this year, at 65, the actress will appear in ads for the brand’s Rénergie Multi-Glow range.
Cheers to Lancome to admit their mistake. Cheers to them to actually listen to their customers; whom apparently have not gotten over losing Rossellini as the face of Lancome. Lancome’s market research proved their original premise false. Isabella’s name kept popping up – even 20 years after the fact.
Welcome Back Isabella!!