Website Expert: RuthAnn Bowen
Launching a website is an exciting event for small business owners and is something that should be celebrated.
It’s quite an accomplishment! But as soon as the champagne bottle is emptied and the confetti is swept off the floor, the real work begins…getting people to visit your website and purchase from you.
So what is the best way to connect with your visitors and grow your business?
Enter Building Your Email List:
“Did you know email marketing is the top performing digital marketing channel?”
Did you know email marketing is the top performing digital marketing channel? An average ROI for an email marketing campaign is 44:1. That’s $44 for every $1 spent! Are you ready to enjoy that type of return?
Here’s 3 Tips to Help You Get Great Results As You Kickstart Your Next Email Campaign:
1. PERSONALIZE SUBJECT LINES:
Your email is 7x more likely to get opened if it’s customized to the reader. Each individual email should have a unique subject line, so simply insert the recipient’s name.
This accomplishes two things:
- It shows the reader that your email is personalized;
- The uniqueness prevents email filters from flagging it as spam.
2. SEND AT LEAST 1/MO:
Send email newsletters at least once per month. Monthly email newsletters are a great way to stay top-of-mind and keep subscribers engaged.
If you can’t think of anything valuable to say, curate a selection of articles around your content pillars, or send out a case study.
3. TEST TEST TEST:
Test your content before sending to your entire email list and avoid mistakes that could damage your business reputation. This includes email layout, images, links and CTA’s (calls-to-action).
“Start with these easy steps and then monitor your results and analytics.”
Don’t OverThink:
Don’t fall prey to overthinking your emails. Start with these easy steps and then monitor your results and analytics. Take note of the emails that have more successful open rates and repeat those.
Want more tips and tricks to boost your business online? Follow me over on Instagram and Clubhouse where I dish out free content designed especially for entrepreneurs who are DIYing their own website.
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About the Author:
Ruthann Bowen, founder and owner of WIX DesignHer, is a creative and business-minded web designer located in the greater Pittsburgh, PA area. She is also the author of “The Female Entrepreneur’s Guide to Creating a Website in a Weekend.” She works with small businesses and female entrepreneurs building beautiful, modern websites which accurately represent clients’ brands. As a WIX expert, she teaches business-related classes showing people how to design using the easy drag-n-drop website building platform. Exercising the experience gained from her background in PR, she also holds workshop
