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The #1 Thing Killing Your Business

RuthAnn Bowen Images May 2022

Website Kuel Life Thought Leader, RuthAnn Bowen:

If you’re like most entrepreneurs, you’re trying to do it all yourself.

You’re handling the marketing, the sales, and – of course – the website design. But what you may not realize is that your DIY website design could very well be the culprit hurting your business. As the CEO of Jaguar, Dr. Ralf Speth has said, “If you think GOOD design is expensive, you should look at the cost of BAD design.”

When you design your own website, it’s easy to make mistakes that can hurt your business. You might not realize it, but potential customers are judging your business based on the appearance of your website. If your website looks amateurish or is difficult to navigate, they’ll assume that your products or services are similarly low-quality. As a result, you could be losing out on valuable sales and revenue.

3 Design Areas To Address:

If you find yourself saying, “I designed my own website and I think it turned out pretty good,” but your traffic and sales are zero, here are three design areas to check on your site:

  1. White space. This is the negative space that gives your site breathing room. If paragraphs are bunched together and images are too close, this causes information overload and people will bounce.
  2. Professional images. If you’re not using professional headshots or product images for your site, investing in this one thing will elevate your site appearance immediately.
  3. Calls-to-Action buttons. You need to tell your visitors what you want them to do. If they can’t figure out how to contact you, then you miss the sale.

Get Honest Input From A Professional Web Designer:

If growing your business has been a struggle, get honest input from a professional web designer. Many web design agencies offer free feedback and can point you in the right direction for improvements. 

When it comes to the cost of doing business, it’s always a wise investment to delegate what you don’t know. Consider making the investment in your website. It is your number one marketing piece, after all! A professional can create a website that is both visually appealing and easy to use, which will give your business the boost it needs to succeed.

Do you DIY your website design? Are you happy with the results? Let us know in the comments below!

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RuthAnn Bowen

About the Author:

Ruthann Bowen, founder and owner of WIX DesignHer, is a creative and business-minded web designer located in the greater Pittsburgh, PA area. She is also the author of “The Female Entrepreneur’s Guide to Creating a Website in a Weekend.” She works with small businesses and female entrepreneurs building beautiful, modern websites which accurately represent clients’ brands. As a WIX expert, she teaches business-related classes showing people how to design using the easy drag-n-drop website building platform. Exercising the experience gained from her background in PR, she also holds workshop