Kuel Life
No Result
View All Result
  • Login
  • Home
  • About Us
  • Community
    • Business Directory
    • Exclusive Member Content
    • Kuel Conversations
    • Share Your Story
  • Lifestyle
    • Beauty & Fashion
    • Relationships
    • Home
    • Money
    • Work
    • Travel & Adventure
  • Wellness
    • Health
    • Fitness
    • Nutrition
    • Mindfulness
  • Jack’s Smack
  • Membership
  • eShop
    • Books
    • Kuel Swag
    • Services
    • Products
  • Contact Us
  • Community
  • Home
  • About Us
  • Community
    • Business Directory
    • Exclusive Member Content
    • Kuel Conversations
    • Share Your Story
  • Lifestyle
    • Beauty & Fashion
    • Relationships
    • Home
    • Money
    • Work
    • Travel & Adventure
  • Wellness
    • Health
    • Fitness
    • Nutrition
    • Mindfulness
  • Jack’s Smack
  • Membership
  • eShop
    • Books
    • Kuel Swag
    • Services
    • Products
  • Contact Us
  • Community
No Result
View All Result
Kuel Life
No Result
View All Result
Home Lifestyle Work

Business Owners? Critical Steps To Ensure A Great Start To 2021

Business Owners? Critical Steps To Ensure A Great Start To 2021

Lori Lyons December 2020 new

Marketing Kuel Category Expert: Lori Lyons

For most of the world population, 2021 can’t get here fast enough! This has certainly been a year that has challenged us and pushed us all to change directions many times. And it may not have all been negative.

Yes, dare I say it, for some it was positive. We’ve changed our businesses and pushed ourselves to be daring and try new things. But, are all these new “things” working?

This month is a great time to reflect and catalogue what has worked and what hasn’t this year. One of my favorite expressions is that sometimes you have to take two steps back to move forward three steps. I think this is one of those times. I offer critical steps for business owners to consider as they wrap up 2020.

End Of The Year Evaluations:

“evaluate your target market, your branding, and your digital presence”

It’s a great time to think about what we want to change, or tweak, or do to grow our businesses for the upcoming year. We make business New Year’s Resolutions! For this year – since we’ve had so many twists and turns, let’s start with the basics. First, evaluate your target market, your branding, and your digital presence.

Is Your Target Still Your Target?

It’s very possible that your target market changed this year, morphed or it may have gone away completely. Three simple questions help to determine this:

  1. Has your target market changed and how has it changed?
  2. What is your target market’s primary interest now?
  3. Is the message still reaching your target market?

I ask and answer these questions every year with my business. This year, the answers have taken on a different meaning. Our ideal clients have gotten older, some may have retired or started new businesses entirely. Sadly, some of our ideal clients went out of business or totally changed their business plans. They found new social media platforms or they are in totally different facebook groups. Or, they moved away from social media totally!

Is the messaging you use in “old language?” Are you using language that builds the “Know, Like and Trust” factor? Are you speaking in THEIR language or YOURS? Take a good hard look at what you are saying and who you are saying it to. For more information on your ideal client, July’s Kuel Life article was all about this!

Are You Wearing A Branding Mullet?

Simple items to evaluate with your branding and that are easy to correct are your photos, your colors, and presentation in various outlets. Remember, branding is someone’s perception of you, not your own view of your own company. How others perceive you can make or break your business.

  • Are your photos updated? Do you still have your same Princess Di haircut on your headshot? Or, ever worse, is it a selfie? Is your hair even the same color? If not, make an appointment to have your photos updated and refreshed. Make them fun and alive!
  • Refresh your colors. Make the blue a bit more current or remove the bright colors. Calm and muted is the trend for 2021.
  • Check your social media headers across all the platforms. Are they consistent with your brand and will someone know immediately that is your business?

For more on branding – take a look at the branding article in Kuel Life!

Is Your Digital Presence Helping You Or Hurting You?

“Evaluate and review your digital marketing yearly”

One thing was very clear in 2020, you HAD to have a digital presence to grow your business! Entrepreneurs were suddenly scrambling to update websites that hadn’t been touched in years. Email funnels were created virtually overnight. Yup, there was some panicky and desperate marketing going on! Evaluating and reviewing your digital marketing yearly will keep panic and desperation from setting in!

5 Questions To Ask Yourself About Your Website:

  1. Does your website offer a great customer experience?
  2. Are your offerings current?
  3. Are your photos updated? (see above)
  4. Is your overall site clean and uncluttered?
  5. Are your fonts large and readable?

7 Must Audits For Your Social Media:

  1. Do you get engagement?
  2. Are your photos branded or generic stock photos?
  3. Are you still using the social media platform where your target audience hangs out?
  4. Do you plan your content online or winging it?
  5. Do you have a way to move your followers off your social media and onto your email system? Check out the Kuel Life article on list building here.
  6. What about a lead magnet? Do you have one? (First step in owning your social media followers!)
  7. Does everything you do or put out to the world have a call to action?

Simple Steps To Start The New Year With A Bang:

Utilizing these critical steps for business owners, yearly – or better yet – every six months – will keep your marketing on track so that your ideal clients will find you, hear your message, and ask you to help solve their problems. 2021 will be off to an amazing start for your business.

What are you going to do this month to make sure your business has an amazing 2021?

 

About the Author:

Lori is America’s Midlife Marketing Maven helping GenXBoomers take the frustration and mystery out of marketing their businesses. She owns a digital marketing agency,and specializes in website design, branding and marketing strategy. She loves teaching Encore Entrepreneurs how to grow their businesses so they can concentrate on following THEIR passions and THEIR clients. Lori thinks there is nothing better than seeing someone’s eyes light up when they “get it” and then they take it and make money, easily and simply and without the stress they had before.

Lori will be launching her podcast, The Encore Entrepreneur Podcast this summer where she will be interviewing entrepreneurs and talking about how they market their businesses and the tools and techniques they use. She lives in Atlanta with her husband of almost 30 years and helps her 22 year old entrepreneur son with his marketing. She is a sports fanatic and loves her Atlanta Braves baseball!

Related Posts

Why Unstoppable Midlife Power Looks Nothing Like You Were Told: Liza Baker Isn’t Playing Nice Anymore
Work

Why Unstoppable Midlife Power Looks Nothing Like You Were Told: Liza Baker Isn’t Playing Nice Anymore

August 10, 2025
Success After 50 For Women: How To Redefine It Without Burnout
Work

Success After 50 For Women: How To Redefine It Without Burnout

July 14, 2025
Navigating Grief In Midlife: Kathy Mela’s Compassionate Guide For Women Over 50
Work

Navigating Grief In Midlife: Kathy Mela’s Compassionate Guide For Women Over 50

July 9, 2025
Next Post
Adieu To The Taboo!

Adieu To The Taboo!

What Does It Look Like To Gift Yourself Money Love?

What Does It Look Like To Gift Yourself Money Love?

Kuel Life Accomplishments & Vision: 2020 A Year In Review

Kuel Life Accomplishments & Vision: 2020 A Year In Review

Recommended

Rebuilding Healthy Habits In Midlife: 5 Steps To Reset After Life Knocks You Off Track

Rebuilding Healthy Habits In Midlife: 5 Steps To Reset After Life Knocks You Off Track

2 weeks ago
Stop Managing His Growth: The Real Cost Of Emotional Immaturity In Relationships

Stop Managing His Growth: The Real Cost Of Emotional Immaturity In Relationships

3 weeks ago
Am I Giving My Teen Too Much? Avoid Resentment And Raise Resilient Kids

Am I Giving My Teen Too Much? Avoid Resentment And Raise Resilient Kids

1 month ago
Essential Hormonal Support For Mental Health In Midlife: How To Stay Grounded Through Grief And Stress

Essential Hormonal Support For Mental Health In Midlife: How To Stay Grounded Through Grief And Stress

4 weeks ago

Don't miss it

  • All
  • Jack's Smack
Progesterone For Mental Health During Menopause: 7 Powerful Ways It Helps
Health

Progesterone For Mental Health During Menopause: 7 Powerful Ways It Helps

August 16, 2025
How To Choose A Gym After 50: A Practical Checklist For Women
Fitness

How To Choose A Gym After 50: A Practical Checklist For Women

August 16, 2025
How To Dress For Your Body Shape After 50: Real Rules That Actually Work
Beauty & Fashion

How To Dress For Your Body Shape After 50: Real Rules That Actually Work

August 15, 2025
How To Get Out Of A Narcissistic Relationship Over 50, A Powerful Guide For Women
Relationships

How To Get Out Of A Narcissistic Relationship Over 50, A Powerful Guide For Women

August 13, 2025
Effective Cannabis For Menopause Relief: How Dispensaries Support Midlife Women
Wellness

Effective Cannabis For Menopause Relief: How Dispensaries Support Midlife Women

August 13, 2025
How To Stop Arguing With Your Teen And Build Lasting Connection
Fern Weis

How To Stop Arguing With Your Teen And Build Lasting Connection

August 12, 2025

Purchase with a Purpose

  • Better Not Younger – Better Hair Ahead Better Not Younger - Better Hair Ahead
  • The Tracy Gold Collection The Tracy Gold Collection
  • Elyse Ryan Jewelry Elyse Ryan Jewelry
  • VitaJuwel – Healthy Water VitaJuwel - Healthy Water
whatsapp image 2024 05 17 at 21.38.19 933b48c6

Kuel Life is committed to normalizing aging for women. With more than 65 KL Thought Leaders, we bring you the latest, most relevant, HOT TOPICS to address the opportunities and challenges for women 50+.

LEARN MORE »

COMPANY INFO
  • About Us
  • Privacy Policy
  • Terms & Conditions
  • Press
  • Contact Us
PURCHASE INFO
  • FAQs
  • Payment Methods
  • Shipping & Delivery
  • Refunds & Returns Policy
  • Membership
LATEST NEWS

Progesterone For Mental Health During Menopause: 7 Powerful Ways It Helps

August 16, 2025

How To Choose A Gym After 50: A Practical Checklist For Women

August 16, 2025

How To Dress For Your Body Shape After 50: Real Rules That Actually Work

August 15, 2025

How To Get Out Of A Narcissistic Relationship Over 50, A Powerful Guide For Women

August 13, 2025

Sunday RoundUP Signup Here…

Be part of the movement to normalize aging. Get all your HOT TOPICS delivered directly to you.

 

CopyRight© 2017-2025 | Kuel Life | Created By Kuel Life Developers Team.

 

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

0
    0
    Your Cart
    Your cart is emptyReturn to Shop
    Continue Shopping
    No Result
    View All Result
    • Home
    • About Us
    • Community
      • Business Directory
      • Exclusive Member Content
      • Kuel Conversations
      • Share Your Story
    • lifestyle
      • Beauty & Fashion
      • Relationships
      • Home
      • Money
      • Work
      • Travel & Adventure
    • Wellness
      • Health
      • Fitness
      • Nutrition
      • Mindfulness
    • Jack’s Smack
    • Membership
    • eShop
      • Books
      • Kuel Swag
      • Services
      • Products
    • Contact Us
    • Sign In/ Sign Up

    CopyRight© 2017-2025 | Kuel Life | Created By Kuel Life Developers Team.