Marketing Thought Leader: Lori Lyons
Self-care – we hear about this every day. How we need to take time for ourselves, get away, and just – well – take care of ourselves.
“Make sure you are working on your processes early and often.”
How many of us though, do the same things with our businesses. And actually take care of them? Business self-care consists of the little things that we need to pay attention to in our businesses. Sort of the equivalent of a relaxing spa treatment or a mani/pedi.
I know business owners get tired of hearing this, but the first order of business is making sure your ideal client is still your ideal client. How are you talking to them? Has their language changed; or has your industry changed or sifted? Are there new pain points to consider?
Moreover, make sure you are working on your processes early and often. Take advantage of processes. Read, listen to podcasts, learn! Spend reflective time thinking about your business.
All in all, taking care of your business and these self-care strategies are ones you should definitely pay attention to. So your business takes care of you!
About the Author:
Lori is America’s Midlife Marketing Maven helping GenXBoomers take the frustration and mystery out of marketing their businesses. She owns a digital marketing agency, Igniting Your Business and specializes in website design, branding and marketing strategy. She loves teaching Encore Entrepreneurs how to grow their businesses so they can concentrate on following THEIR passions and THEIR clients. Lori thinks there is nothing better than seeing someone’s eyes light up when they “get it” and then they take it and make money, easily and simply and without the stress they had before.
Lori will be launching her podcast, The Encore Entrepreneur Podcast this summer where she will be interviewing entrepreneurs and talking about how they market their businesses and the tools and techniques they use. She lives in Atlanta with her husband of almost 30 years and helps her 22 year old entrepreneur son with his marketing. She is a sports fanatic and loves her Atlanta Braves baseball!