Fashion Fridays, Kuel Life Thought Leader: Tracy Gold
Shopping for clothes during menopause doesn’t have to be stressful—these three smart styling secrets will make it easier, faster, and more flattering.
Suddenly, the clothes you used to love just don’t fit anymore. And now you need to go shopping. But shopping for clothes during menopause doesn’t have to be stressful. With the right strategies, you can walk out of that fitting room with pieces you’ll actually love—and feel fabulous wearing.
The Pain Of Shopping When Your Body Changes:
Let’s be real, girlfriend—shopping when your body has changed is tough. Whether it’s perimenopause, menopause, or simply aging, our shapes shift. What used to slip on effortlessly now clings in all the wrong places. The fitting room mirrors? Brutal. And don’t even get me started on the fluorescent lighting.
But after 20+ years of styling women over 40, I’ve learned that shopping during menopause doesn’t have to be torture. In fact, it can even be fun—if you know what to look for.
Here are my three go-to secrets for making shopping easier, faster, and way more flattering.
1. Go For Shape, Not Sack
When we feel bloated or frustrated with our bodies, it’s tempting to run straight for the big, baggy black sack. Or, on the flip side, to squeeze into something way too tight and hope shapewear does the trick. Neither works.
Instead, shop for clothes that create shape. That doesn’t mean tight. Shape means garments that give you definition at the waist and then glide over your curves.
Fit-and-flare dresses are my holy grail. The flare at the hem makes everything above it look narrower by comparison. Want to add even more magic? A well-placed belt worn high on your waist pulls the eye up, lengthens your legs, and distracts from the belly. I call it the “magic belt” effect, and it works every time.
2. Relax About Sizing
Here’s the truth nobody tells you: sizes lie. Every brand has its own size chart. Even within the same brand, you can be a 10 in one jacket and a 14 in the matching pants.
I’ve stopped giving numbers the power to ruin my day. If the label stresses you out, cut it out. What matters is the fit. The right fit makes you look slimmer, taller, and more confident. The wrong size—no matter what the tag says—will never do that.
So, the next time you’re in the fitting room, breathe. Try the larger size. Try the smaller size. Let the mirror decide, not the number stitched inside your waistband.
3. Choose Stretch & Adaptive Pieces
I’m a huge fan of fabrics that stretch and move with you — but the shape matters as much as the fabric. A clingy plain dress in the wrong cut will show everything; a better-cut plain dress looks noticeably smoother. Compare that to a fit-and-flare in a print and it’s a whole different ball game: prints camouflage lines and the flare makes everything above look narrower. If you prefer solids, make sure the fabric has enough hold and watch your underwear (seamless panties are your friend).
Adaptive styles are gold during menopause: wrap dresses you can tie tighter or looser, and dresses you can wear beltted or loose depending on the day. Same piece, more flexibility, less stress.
Why Shopping Feels Different Now:
Your body isn’t broken, girlfriend—it’s just different. Menopause brings changes, but style can adapt. The trick is to stop chasing the clothes you used to wear and start finding the clothes that love the body you have now.
Think wide-leg jeans instead of skin-tight leather pants. Think prints that disguise lines instead of solids that spotlight every curve. Think breathable fabrics with structure instead of flimsy ones that sag.
The Fast Track To Fabulous:
If you’ve ever walked out of a fitting room ready to cry, I get it. I’ve been there. But I’ve also styled hundreds of women who discovered the joy of shopping again once they learned these tricks.
- Go for shape, not sack.
- Relax about sizing.
- Let stretch and fit-and-flare styles work their magic.
Shopping for clothes during menopause doesn’t have to drain you—it can actually empower you. The right clothes don’t just fit your body, they fit your life. And you deserve to walk out the door feeling fabulous, every single day.
Watch the full video below to see these tips in action.
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About the Author:
Tracy is a Menopause Style Expert, Fashion Designer, and Show Host. With two decades of experience in styling women of different body shapes and sizes, along with her personal journey through perimenopause, she founded Tracy Gold New York. Recognizing the profound effect clothing can have on a woman’s body image at midlife, she developed this brand, which offers a fun and customizable collection designed to adapt to a woman’s body changes with style. Need some help discovering what works for your body now https://tracygoldfashiontips.com/















